Seven Resolutions to Be Like Santa

Are you resolving to be a better leader in 2018? If so, where do you begin in deciding what to do in the coming year? A Google search of “leadership books” produces an overwhelming 45 million results. And yet, pretty much all we need to know on that subject is embodied in one, very familiar person who has produced results year after year for, well, centuries – Santa Claus. Relying on three brief but classic pieces of literature on Santa – Santa Claus is Coming to Town, Rudolph the Red-Nosed Reindeer, and A Visit from St. Nicholas (“The Night Before Christmas”), here are seven ways to be as consistently successful as Santa in the new year.

Santa is disciplined: “He’s making a list, He’s checking it twice” . . .

. . . and holds others accountable: “He knows when you’ve been bad or good. So be good for goodness sake!”

Santa confidently gives clear direction: “To the top of the porch! To the top of the wall! Now dash away! Dash away! Dash away all!”

Santa shows support by giving name-specific encouragement which lets you know he’s counting on you: “And he whistled, and shouted, and called them by name: “Now, Dasher! Now, Dancer! Now Prancer and Vixen! On, Comet! On, Cupid! On, Donner and Blitzen!”

Santa is inclusive and empowering: When the team “never let poor Rudolph play in any reindeer games”, Santa recognized his unique qualities and asked him, “Rudolph with your nose so bright, won’t you guide my sleigh tonight?”

Santa – Ho! Ho! Ho! – laughs: “He laughed . . . a right jolly old elf, And I laughed when I saw him.” Emotions are contagious and research shows that positive affect increases intuition, creativity, resilience to adversity and happiness. No wonder Santa’s team of elves are so productive! Santa inspires a can-do attitude in others by spreading positivity.

Santa has a legendary track record of success. So why don’t you resolve to be more like Santa in 2018?


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Rules One, Two and Three

Recently I posted three “rules” on my social media sites that a LinkedIn member asked me to comment more on:

  • Rule #1: allow yourself to learn from smart people.
  • Rule #2: don’t allow yourself to be offended by stupid people.
  • Rule #3: sometimes the smart people are the ones who think very differently than you. They’re usually worth listening to.

These rules have several points of inspiration. One is an ancient proverb that says, “The one who loves a quarrel loves transgression; whoever builds his gate high invites destruction.”

This piece of ancient wisdom suggests a mindset that is useful in all situations when you are presented with points of view that are in opposition to your own. This is especially true amidst the recent onslaught of opinions being put forth on social media. It is actually the continual shouting of people taking sides against each other that was the stimulus for me to create these rules to better manage my own reactions.

The word transgression means an act that goes against a law, rule, or code of conduct; an offense. One way to think about this ancient axiom is that the person who loves to argue vehemently also loves to offend while demonstrating no concern for how they should conduct themselves. And what the second part of the proverb – whoever builds his gate high invites destruction – says to me is that the people who seek to defend what they believe they already know aren’t protecting themselves at all. In fact, they are inviting their own ruin!

Why? Most obviously, trying to influence someone’s point of view by offending them is hardly a winning strategy. Secondly, if I allow myself to believe my opinions are under attack, my natural inclination is to defend myself. Moreover, to the extent that these attacks are from people whose opinions won’t change – and yes, at those emotionally charged moments I’m thinking they’re being “stupid” – I’m defending myself in a battle of opinion that I cannot win. In this case, it’s better to follow Sun Tzu’s (The Art of War) advice, “If a battle cannot be won, do not fight it.” Finally, metaphorically defending myself with the proverb’s “high gate” prevents me from learning anything new. In today’s rapidly changing Information Age, those who refuse to learn get left behind.

A better approach, hence why it’s Rule #1, is to engage with people from whom you can sharpen your thinking by increasing your perspective. The old proverb relates to a more recent one – Steven Covey’s Habit 5 of successful people, “Seek first to understand, then to be understood.”

That can often come from intentionally seeking out the views of those that think differently than you. This is rule #3, which was inspired by an interview with billionaire entrepreneur Sean Parker, the co-creator of the pioneering music-sharing service Napster and ex-president of Facebook (and if these accomplishments aren’t enough, he was played by Justin Timberlake in the movie The Social Network­). When asked, “Who do you bounce ideas off of?” Parker responded, “People I’ve argued with. I think most of the things I’ve done so far were largely considered really unpopular or really fringe when I started doing them.” In other words, one of the most renowned innovators of our time isn’t successful by building “high gates” to protect his point of view. Rather, he influences others by lowering his gate to allow in others that can influence him.

Having others agree with my views on flags, people’s rights, names of sports teams, a new product strategy, or who to hire for a key position is not something I get to choose. But I cannot allow that lack of choice I have in what someone believes to become a distraction to me. What I can choose is to learn and grow in my own understanding by productively seeking intelligent points of view that enhance my perspective.

As Carl Rogers said, “The only person who is educated is the one who has learned how to learn and change.” And according to Einstein, to do that, “The important thing is not to stop questioning.”

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A Job to Love

Which was your favorite job?

A few weeks ago, my daughter asked me which of the two jobs from my younger days I liked more: selling audio equipment at an electronics store or cooking at a Howard Johnsons. After reflecting on the question for a bit I finally decided I couldn’t decide. I loved them both.

Why did I love them both? Because both jobs provided three of the most important reasons why you, me or anybody else would love their job:

  1. I was using my strengths, i.e. doings things I do best.
  2. I was appreciated and validated for my strengths.
  3. I was working with people I liked, not just at work but socially, too.

Why does using your strengths matter? People working in their area of strengths feel they are being authentic to who they already are rather than who their role requires them to be. Using your strengths means you will feel more expert in what you are doing, and more engaged and energized when you are doing it.

The strengths-based engagement is more than just about making people happy. It also means they get more work done. A Gallup survey[1] found that employees using their strengths were more productive, stayed in jobs longer, and produced greater customer satisfaction.

This leads to my second point. Because I was highly productive and I created satisfied customers, I got constant positive feedback. Research has consistently shown that people “flourish” – function at their best – in environments and relationships where positive comments of support, encouragement, appreciation are heard three times more often than negative comments (disapproval, sarcasm, cynicism). And in a study of 60 business units, the highest performing teams were those where positive comments were experienced five times more often than negative ones.[2]

Finally, because I was working with people I liked, I worked with great emotional safety and freedom in communication. That meant constructive feedback could be received knowing it was for my improvement. It also meant people expressed interest in each other. Research by Marcial Losada and Emily Heaphy showed that the highest performing teams talked about themselves (individually or their group) less and advocated for other peoples’ or groups’ positions more frequently than their own.

What my daughter’s question proved to me – and I think should prove to you – is that our job satisfaction and performance isn’t based on what we are doing, or even how much we are paid to do it. It’s all about doing things we’re best at, receiving more support than criticism, and being around people who have your back.


[1] Now, Discover Your Strengths, Marcus Buckingham and Donald Clifton

[2] The Role of Positivity and Connectivity in the Performance of Business Teams: A Nonlinear Dynamics Model, Marcial Losada and Emily Heaphy. American Behavioral Scientist 2004; 47; 740

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What’s Your Brand? – Part II

In the marketplace of myriad product choices, it’s a product or company’s brand that has one of the strongest influences on your purchase decisions. In the world of interpersonal relationships and interactions of all kinds – personal, business, leader, follower, peer, server or served – the strength and clarity of your personal brand will determine your influence in those relationships and interactions. USA Today small business columnist Rhonda Abrams suggests four reasons for a small business to consider their brand. I believe that these reasons are just as applicable to you if you want to have greater influence and interpersonal effectiveness. Here are four self-reflection questions to help you consider how to manage your personal brand.

  • Your brand will help people to remember you. What is it that you want people to remember about you?
  • Your brand will build loyalty. What is it that will cause people to want to be connected to you? What is that people should keep returning to you for?
  • Your brand tells people what they can expect from you. If someone knows they are going to talk to you, what are they thinking and feeling about you before the interaction? Are they anticipating a positive or negative experience? And if they’re not expecting anything, why not?
  • Your brand makes you more valuable. How useful are you to others? In what ways do you make others lives better?

I believe that every person already has within them the power to be special in their own way and can create positive experiences that others will continually want. I also know that most people don’t know what those powers are because they don’t think about them.[1] Or if they have some idea about their powers, they haven’t been intentional about using them.

These questions above require introspection and self-awareness to answer. And the point of those answers is to manage your thoughts, feelings, attitudes and actions in such a way that you can bring all of your gifts – your unique personal brand – with you to each and every interpersonal encounter. When you do that, you will begin to achieve the full impact and influence on others you are capable of having.


[1] Only about one third of people can meaningfully identify their strengths. Alex Linley, Average to A+: Realising Strengths In Yourself and Others (Coventry, England: CAPP Press, 2008), 92.

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What’s Your Brand?

If you’re old like me, when you think of the word “brand” you might think of cattle in a Western movie or TV show. The original meaning from the 1500s (pre-Western movies!) was “an identifying mark made by a hot iron”.  It’s current understanding of “a particular make of goods” didn’t come about until the 1800’s and “brand name” until the 1900s. But the current thinking still harkens back to the old meaning popularized by the Western cattle owner, whose brand said, in effect, “These are MY assets. They belong only to me.”

I bring this up because recently I’ve spent time talking with a client about personal brands, i.e. the unique qualities, attributes, skills, etc. that consistently distinguish a relationship with you from a relationship with other people. Your brand is essentially YOUR particular set of assets that you use to make an “identifying mark” on other people – a mark nobody else can make.

One way to think about your identifying mark, i.e. your brand, is to ask yourself the question, “What is it I want to be known for?” Usually the answer to that question comes from things you already know about yourself that matter most to you.

But think even deeper than that. What is it you want to be known for that is unique to you? Your impact on others will be greater when there are few people that can share your assets and how you deploy them. What are those things people get from you that they can’t get from anybody else? Those qualities that are unique to you are your brand.

Too often, people ask others, “What do you want from me?” That’s letting them put their mark on you. Instead, spend some introspective time defining what matters most to you in terms of the impact you are able to have on others. And then keep defining it until your brand looks like nobody else’s. It could be what you and you alone can do. It could be a special and memorable way of doing something that sets you apart. It might be a unique combination of things about you.

When you are able to know exactly what your brand is and begin relating to others with it, you will be pleasantly surprised by the increased level of influence you have on them. You will discover how much more purposeful and fulfilling your relationships are. And you will find how deeply satisfying it is when you live according to the brand that makes you uniquely you.

How are you leaving your mark?

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